Aspect |
Freelancers |
Content Agencies |
Inhouse Marketer/Content Creator |
Ad To Cart |
Price |
$500 - $1,200 per project |
$3,500 to $7,000 per month |
$3,500 - $4,500 per month (Salary + Overheads) |
Starting from $1,800 per month, all in content creation. |
Turnaround Time |
Slow,depends on freelancer availability |
Slow,high volume of clients |
Depends on workload |
Fast |
Content Quality |
Depends on rates and can be unreliable |
Hit & Miss,may lack F & B focus |
Depends on level of Experience |
Best Quality, F & B focus,Cinematic Quality, Social first content |
Affordability |
Cheap,but often low results |
Expensive Retainers |
Ongoing Salary + CPF+ Training Costs |
Afforadable, fixed package, no hidden costs |
Scalability |
Struggle to scale beyond 1-2 shoots |
Yes, but costly |
Limited to 1 person's bandwith |
Flexible shoot hours, can scale content volume during promos,new menu launches, events |
Consistency |
Unreliable, project based only |
Consistent but expensive |
Risk of tunover/resignation |
Guaranteed consistent output, consistent branding + posting |
Your Involvement Level |
High: You need to manage and provide instructions |
Medium: You need to follow up and align |
High: You need to guide and train |
Low: Done for You, hands off approach, giving you a peace of mind. |